Mailchimp Email Templates: Create, Edit, Import & Use Easily

Mailchimp email templates make email campaigns easier, but only when the design actually works. Cause the email copy is not the only thing that matters.

According to SearchLab,

The average open rate is 21.5%, the average click-to-open rate is 10.5%, and the unsubscribe rate sits around 0.22%.

So, if your template looks messy, the button is weak, or the mobile view feels off. Then be prepared to lose clicks, attention, and subscribers. That’s why I like to use some MailChimp email templates to keep my emails engaging.

I know Mailchimp has its own email templates, but they are limited and not very editable. Cause sometimes the template looks good at first, but then you need to change a button, adjust the layout, import custom HTML, or make it fit your brand. That’s where many marketers get stuck.

That’s why I created my own custom Mailchimp template with MailEditor. Here is how convenient it is.

Types of Mailchimp Email Templates You Can Build With MailEditor

For me, Mailchimp becomes the sending platform, and MailEditor becomes the place where the actual template work feels easier. Here are some Mailchimp email template ideas I normally use:

Newsletter templates I use regularly for regular updates, weekly emails, blog roundups, company news, product updates, or community emails.

And honestly, this is where reusable design matters a lot.

Cause if you send newsletters often, you don’t want to rebuild the header, footer, CTA section, and content layout every single time. You can create a clean Mailchimp newsletter template once, save the structure, and reuse it for future campaigns.

You just need to update the copy, images, links, and offer using this newsletter template.

Promotional Mailchimp Templates

Promotional emails need to look sharp fast. Why? Well, maybe because you’re sending a discount email, a Black Friday offer, a product launch, a flash sale, or a seasonal campaign.

In that case, the design has to guide people toward one action.

That means your hero section, product block, CTA button, spacing, and mobile view all need to work together.

MailEditor makes this easier by letting you build promotional Mailchimp email templates visually without touching HTML. You can adjust sections, move blocks, change button styles, and export the final template to Mailchimp when it looks right.

No need to fight with code just to launch one campaign.

Welcome Email Templates

Welcome emails should not look random. It should have a branded welcome email template for Mailchimp, with your logo, colors, an intro message, a CTA button, and a clean layout.

Then you can use it for new subscribers, lead magnets, onboarding flows, or first-purchase sequences.

This helps you maintain a clean, consistent first impression.

E-commerce Mailchimp Templates

If you run an e-commerce store, you need more than a basic email layout.

You may need product sections, discount banners, product images, pricing blocks, CTA buttons, review sections, and a mobile-friendly design. And if the email looks messy on mobile, people may not even reach the offer.

That’s why e-commerce templates should be built with a proper structure.

MailEditor helps you create product-focused email templates that are easier to edit, reuse, and export. You can build the layout around the offer instead of forcing your campaign into a generic template.

Custom HTML Mailchimp Templates

Sometimes you don’t want a basic template. You already have a custom design. Maybe your designer made it. Maybe your agency created it. Or maybe you built it in another tool and now need to use it in Mailchimp.

But editing HTML manually is neither fun nor time-consuming!

Cause one small spacing change can break the layout. Mobile responsiveness can shift. Outlook can behave differently. And now a simple campaign becomes a technical job.

MailEditor helps me avoid that mess.

You can work with a visual builder with their HTML templates. You don’t need to know the codes to do so. It will be a visual page like any Canva design. So you still get design control, but without turning every edit into a code problem.

Reusable Mailchimp Email Templates

This is my favorite one because it saves me a lot of time. If you send campaigns weekly or monthly, reusable templates can save a lot of work. You can keep the same branded structure and only change the content for each campaign.

For example, you can reuse:

Header sections
Footer sections
Promo blocks
Product sections
CTA areas
Banner sections
Newsletter layouts

You can build these sections once and use them again later. So your Mailchimp campaigns stay consistent without rebuilding the same layout over and over.

How to Edit Mailchimp Email Templates Without Breaking the Design?

The mistake most people make is starting by changing random things first. An unplanned edit can make the mobile view look broken.

So don’t do it like that. Here is the cleaner way I usually edit Mailchimp HTML:

Step 1: Open Your Mailchimp Template in MailEditor

First, open MailEditor and choose the Mailchimp email template you want to work on. Now wait for the full template to load inside the visual editor.

Don’t start changing things immediately.

Just look at the full email once from top to bottom. Check the header, banner, text sections, image blocks, buttons, footer, and mobile view.

Step 2: Now, Click On The Headline Section.

Change the main headline first, since this is the first thing people will notice when opening the email. After that, move to the subheading and body copy.

Step 3: Go To The Image Section.

Click the image you want to replace and upload your new banner, product image, logo, or campaign graphic. After uploading, check how the image sits inside the layout.

Fix that before moving to the next part.

Cause one wrong image size can make the whole Mailchimp email template look messy.

Step 4: Preview the Mobile Version

This is where I need to be careful.

Check that the headline is readable, the image isn't stretched, the button is easy to tap, and the sections aren't too crowded.

If something feels off, go back and fix it before exporting.

Don’t skip this step. A Mailchimp email template may look perfect on desktop and still feel bad on mobile.

Step 5: Save the Template for Future Campaigns

Once everything looks clean, save the template. Now you don’t have to rebuild the same design again for the next campaign.

Next time, you can open the same Mailchimp email template, change the copy, replace the image, update the offer, and export it again.

That’s the whole point.

You build the structure once, then reuse it whenever you need a new campaign.

How To Import A Template To Mailchimp?

Importing a custom HTML template into Mailchimp sounds technical, but the process is not that scary when your file is already clean. Here’s how the process works.

Step 1: Go To The Export Option in Maileditor to Export The Template As HTML from Maileditor

Choose HTML and download the file. This gives you a clean HTML email template that you can use inside Mailchimp. You don’t need to copy and paste random code or rebuild the same design in Mailchimp.

Just export the finished version template like this:

Go to Campaigns
Open Email templates
Find your template
Click More options
Choose Export as HTML
Download the HTML file
Save it somewhere safe for future use

Once the HTML download is complete, you can keep the file as a backup, use it on another platform, send it to a developer, or edit it later in a visual email editor like MailEditor.

Step 2: Upload or Paste Your HTML File

Now, take the HTML file you exported from MailEditor. Upload the file into Mailchimp, or paste the HTML code if Mailchimp asks for code input. After that, wait for Mailchimp to load the template.

Don’t start editing right away.

First, check if the main layout appears correctly. Look at the header, image sections, text blocks, button, and footer.

If everything is showing properly, then move to the next step.

Step 3: Preview the Template Before Sending

Check the desktop view first, then check the mobile view.

Look carefully at the spacing, image size, button alignment, font size, and footer. Also, make sure the links are working properly.

This step is important because Gmail, Outlook, Apple Mail, and other email clients don’t always render HTML the same way. So even if the template looks good in the editor, it's still a must to preview before sending.

Step 4: Save the Template for Future Campaigns

Once everything looks clean, save the template inside Mailchimp.

Now you can reuse it for future campaigns.

Next time, you don’t need to start from zero. You can open the same custom HTML Mailchimp template, change the copy, update the offer, replace the images, and send the campaign faster.