How to Create an Email Template in MailerLite: Step-by-Step Guide

Creating an email template in MailerLite helps you build reusable campaign designs, add custom HTML, preview the layout, and save a clean email for future sends. This guide shows how to start a regular campaign, choose the custom HTML editor, paste your code, preview the template, and save the final design.

Email templates are a cornerstone of effective email marketing, and MailerLite makes it simple to create templates that are both professional and engaging. 

Whether you're starting from scratch or customizing with HTML, this guide will walk you through the process step by step. 

From setting up your campaign to saving your design, we’ll cover everything you need to know to create an email template in MailerLite. 

Let’s get started and elevate your email marketing game!

How to Create an Email Template in MailerLite (Step-by-Step Guide)

1. Log in to MailerLite 

Go to MailerLite and log into your account. 

2. Navigate to Templates

From the dashboard, click “Campaigns” → then click on "Create" 

Click on “Regular campaign” option 

Fill the “Campaign name”, “Subject” boxes and click on “Next Content”. 

Find “Start from scratch” from listed templates and click on “Choose”. 

Scroll down and click on “Custom HTML editor” → click on “Continue to the builder” option.

Paste the prewritten code on “CUSTOM HTML CODE” text box. 

Click on “Done editing” to save and end the editing options. 

The template is saved.

Conclusion

And there you have it, a straightforward guide to creating an email template in MailerLite!  By following these steps, you can design templates that not only look great but also help you connect with your audience and achieve your marketing goals. 

A well-designed email template is a powerful tool for driving engagement and building lasting relationships with your subscribers. 

Start creating today and watch your email campaigns thrive!

If you already have an HTML email template, MailerLite lets you paste the code, check the preview, and keep the design ready for future campaigns. Before using it in a real send, review spacing, images, links, and mobile readability so the final email looks professional in every inbox.

Frequently Asked Questions

1. How do I create an email template in MailerLite?

Start a regular campaign in MailerLite, add the campaign name and subject, choose the custom HTML editor, paste your HTML code, preview the layout, and save it.

2. Can I use custom HTML in MailerLite?

Yes. MailerLite allows you to use a custom HTML editor where you can paste prewritten HTML code and preview the email design.

3. Do I need coding skills to create a MailerLite template?

Basic HTML knowledge helps, but you can also use a ready-made HTML email template and paste the code into MailerLite.

4. Should I preview my MailerLite email before sending?

Yes. Always preview the email to check layout, spacing, images, links, and mobile readability before sending it to subscribers.

5. Can I reuse a MailerLite email template?

Yes. After saving the design, you can reuse it for future campaigns and update the content when needed.