How to Create an Email Template in ActiveCampaign

Creating standout email templates in ActiveCampaign is a foundational skill every email marketer needs to master.

Whether you’re launching newsletters, promotional campaigns, or automated workflows, a well-designed template streamlines your workflow, reinforces brand consistency, and elevates engagement with your audience.

In this step-by-step guide, we’ll walk you through the process of building and saving custom email templates inside ActiveCampaign — from logging in and navigating to the email templates section to designing and saving layouts that you can reuse across campaigns and automations.

With the right approach, you’ll save time and ensure every email you send looks polished and professional.

How to Create an Email Template in ActiveCampaign (Step-by-Step Guide)

1. Log in to ActiveCampaign

Go to your ActiveCampaign dashboard and sign in.

2. Navigate to Campaigns

From the left-hand menu, click “Email” → then select “Campaign templates"

3. Create New Template

Click “Create your first template” to start building your own. 

Choose “Custom HTML” from the two options and press “Continue”

Edit Your Template: Paste your prewritten HTML in the black box.

4. Save Your Template

Once satisfied, click “Save and Exit.” You can now reuse this template for future campaigns.

Now, find your custom-made Email Template on “Campaign Templates”

Conclusion

By following this guide to create email templates in ActiveCampaign, you’re setting yourself up for more efficient and effective email marketing. Templates not only eliminate repetitive work but also help maintain a unified look and feel across all your campaigns.

Whether you choose to start with pre-designed layouts or build your own from scratch, ActiveCampaign’s flexible editor gives you the tools to craft responsive, branded, and reusable templates that support your marketing goals.

Once you’ve created and saved your template, you can confidently apply it to future campaigns and automations, giving your audience a consistently engaging inbox experience.